Powell River’s own Kevin Wilson has published an e-book on small business marketing, and it’s well worth the read for any small business trying to attract attention.
Local Business Power System: Small Business Marketing Strategies and Ideas to Attract and Keep Local Customers would take only a couple of hours to digest cover to cover, but you’ll want to refer back to it, and scribble notes as his ideas prompt more of your own.
Much of his advice is simple and direct: “People need to see your marketing multiple times before they buy. You are better spreading your ad budget over many small ads than fewer larger ones.”
Other bits are even more practical: “If you drive an open-bed truck, make a 2-sided display board that fits the bed and use it as a movable billboard.”
Some would take a little more guts: “Hire ‘protestors’ to picket your place of business with approving signs.”
And while I don’t agree with everything he suggests (if you find two marketing guys who agree on everything, one of them’s lying!) he certainly covers a lot of bases, and I’d challenge that any reader will find something they could do that would make their business more successful.
The Local Business Power System: Small Business Marketing Strategies and Ideas to Attract and Keep Local Customers is on Amazon, under Kevin’s nom de plume, Roger Tames-Locking.
You’ll find it at http://amzn.to/wwSmzV
For those of us without a Kindle, you can read it online though Amazon’s cloud-reader or any of the company’s many simulation products.
