by Sean Percy | Sep 13, 2013 | Marketing Tips
The stats don’t lie “I don’t need to advertise – everyone in Powell River knows where I am… what I do… who we are.” No doubt, you’ve felt that occasionally, especially if you’ve lived or done business in Powell...
by Sean Percy | Feb 8, 2013 | Marketing Tips
How much energy are you investing in someone else’s platform? Do your Facebook posts really engage with people, and, even if they do, are you benefiting from that engagement, or is Facebook? Do you drive people to YOUR website? And, are people even seeing all...
by Sean Percy | May 2, 2012 | Marketing Tips
The human brain, from infancy, is hardwired to pay attention to faces. It’s why a baby will stare at its mother’s face while breastfeeding. It’s why we imagine we see faces in clouds and mountains and grilled cheese sandwiches. It’s also why...
by Sean Percy | Apr 19, 2012 | Community
As Powell River welcomes choirs from around the world, many people wonder how to properly pronounce the name of this amazing festival. “Kathaumixw” (pronounced Ka-thou-mew) is from the Coast Salish language meaning “A gathering together of different peoples”. But for...
by Sean Percy | Mar 6, 2012 | Marketing Tips
Word of mouth is the best advertising. Why not tap into that with a focused mobile phone advertising campaign? If you’ve been smart about collecting phone numbers of your clients, you could text them on their anniversary or special day, offering them a VERY...
by Sean Percy | Mar 5, 2012 | News
Are your products and marketing nimble enough to react to sudden changes in your market? City staff surprised me last week with how quickly their team responded to the teachers’ strike. By Friday lunchtime, they had distributed information about their special...
by Sean Percy | Feb 4, 2012 | Business Connections, Marketing Tips
I had lunch at Moose n’ Eddies today, and noted a little marketing ploy that earns them a star on Sean’s marketing wall of fame. And it’s so easy that anyone could do it. The restaurant is re-launching breakfast service, and, in addition to a...
by Sean Percy | Jan 4, 2012 | Marketing Tips
Powell River’s own Kevin Wilson has published an e-book on small business marketing, and it’s well worth the read for any small business trying to attract attention. Local Business Power System: Small Business Marketing Strategies and Ideas to Attract and...
by Sean Percy | Dec 12, 2011 | Profiles
Why is it that we are so scared to fail? Why do we want to protect our children from failure so much that we will go to great extents to stop them from experiencing this natural part of human growth? Not long ago, my 14-year-old announced that he wasn’t going to do a...
by Sean Percy | Dec 2, 2011 | Business Connections
Are your customer counts not translating into sales? People are certainly hanging onto their money a little more tightly these days. But could you help them part with it in your store? Merchandising is not my area of expertise, but I do know, both from personal...
