Are your customer counts not translating into sales? People are certainly hanging onto their money a little more tightly these days. But could you help them part with it in your store?
Merchandising is not my area of expertise, but I do know, both from personal experience and studying the studies on the subject, that the way merchandise is displayed can make a big difference to whether or not people buy.
Linda Whiteley over at Beyond the Bed always seem to do a fantastic job of displaying her wares. She tells me that she gets a lot of her advice from a fellow named Bob Phipps. You can find his writing at www.retaildoc.com. Check out his blog posts, particularly on the subject of merchandising. I particularly enjoyed his headline entitled “Merchandising: How To Attract Retail Customers Without Discounting” at http://www.retaildoc.com/blog/attract/ although the post didn’t really deliver other than to re-state what the headline said. To my mind, though, that’s important enough! However, his post “7 Ways To Transform Retail Store Displays Into Sales” http://www.retaildoc.com/blog/7-ways-to-transform-store-displays-into-sales/ did deliver some tangible ideas that can help any retail business owner right now.
Thanks for sharing these Sean. Linda does know a thing or 2 about merchandising 🙂