If you build it, they will call …more

In an age of texting, Facebook, and email, are customers still calling your business? Of course they are. But are you making it easy for them to do so? Does your Facebook page list your phone number. Does your website have a “click to call” button? With mobile...

Hot chocolate tastes better in an orange cup

It sounds crazy, but it goes to show how important colour is in our perception of the world. Two researchers conducted experiments in which 57 participants had to evaluate samples of hot chocolate served in four different types of plastic cup. The cups were the same...

Are people seeing your FB Page posts?

How much energy are you investing in someone else’s platform? Do your Facebook posts really engage with people, and, even if they do, are you benefiting from that engagement, or is Facebook? Do you drive people to YOUR website?  And, are people even seeing all...

Faces have the eyes

The human brain, from infancy, is hardwired to pay attention to faces. It’s why a baby will stare at its mother’s face while breastfeeding. It’s why we imagine we see faces in clouds and mountains and grilled cheese sandwiches. It’s also why...

Word of text

Word of mouth is the best advertising. Why not tap into that with a focused mobile phone advertising campaign? If you’ve been smart about collecting phone numbers of your clients, you could text them on their anniversary or special day, offering them a VERY...